The Brand COVER

In 1982 Theo Ingold founded the independent family-owned Swiss watchmaking company Chrono AG in Solothurn. In 1999, the company-owned watch brand COVER was launched.

COVER watches are a symbol for innovative watch design attuned to the pulse of time. The brand arose from the intention to offer sophisticated, trendy and high quality Swiss Made watches at the best affordable price. 

Whether elegant or classically sporty, our collection places great emphasis on shapes and materials with strong identity. In fact, throughout the world COVER watches are very much appreciated for being of tasteful design while displaying clever compositions of materials. Each single model expresses the perfect harmony between form and function. In all our endeavours, we attach great importance to the creation of unique timepieces that give those who wear them a beautiful piece of individuality.

Our well-established team with experience, expertise and esprit  devotes itself daily to the creation of unique timepieces that display a successful combination of tradition and the modern age.

Today, COVER is present in over 40 countries worldwide, which renders it a truly convincing international brand.

 

 

SWISS MADE QUALITY

COVER Watches are manufactured in Switzerland and bear the designation «Swiss Made». .

In the spirit of the Swiss watchmaking tradition, we commit ourselves to manufacturing all of our watches according to the official Swiss Made regulations – a label which stands for high quality craftsmanship, technical know-how, innovation and competence, as well as aesthetic values. In so doing, we not only strive to uphold the unrivalled reputation of Swiss Made watches but also aim at providing the consumer with the best choice of a high quality timepiece.

In a historical location

At our headquarters in Solothurn, we not only strive to create watches in the spirit of the Swiss tradition, but we have the honour to do so within walls that stand for a Swiss watchmaking tradition of over 100 years. Originally built in 1915/1916 by the watch manufacturer Stadler-Bouché, the building was soon taken over by one of Switzerland’s first watchmaking schools, where until 2002 this world leading training institute produced the success of generations of watchmakers. After the watchmaking school moved to larger premises, Chrono AG bought the building in 2003 and completely renovated, making it the home where our passion for the Swiss art of watchmaking continues to develop and evolve. 

 

 

WHEN NEW ROOMS ARE INFUSED WITH ANCIENT KNOWLEDGE

With the renovation of the company building in 2003, we were able to update the premises and bring them up to the latest industry standards. In this way, our company building now houses all of our departments from design, to production, sales, marketing and logistics. This allows us to interact closely on all levels of manufacturing, allowing us to create the efficiency and proficiency that is required in order to be successful in today’s fast moving business world. Many years have now gone by in these ancient walls and we can proudly say that modernisation and traditional watchmaking craftsmanship are harmonically working hand in hand

WE CREATE WATCHES

Whether elegant or classically sporty, our collection places great emphasis on shapes and materials with strong identity. In fact, throughout the world COVER watches are very much appreciated for being of tasteful design while displaying clever compositions of materials. Each single model expresses the perfect harmony between form and function. In all our endeavours, we attach great importance to the creation of unique timepieces that give those who wear them a beautiful piece of individuality.

 

 

PASSION FOR PRECISE WORK DONE BY HAND

The passion for precise work done by hand has also remained in the spirit of the premises.

Our watchmakers have been extensively trained and are professionals in their field. Each watch is assembled, controlled and packaged manually.

This is how we guarantee the «Swiss Made» quality of our watches. We are proud to say that in this way every COVER watch bears honour to the Swiss watchmaking tradition. 

 

 

AT OUR WATCHMAKING ATELIERS

From the selection of the necessary components to the printing of the dial, the actual work of assembly, engraving of the case back, quality inspection and finally packaging, handwork is at the core of each working step.

We are convinced that the high quality standards we set for our products can only be achieved by working with the traditional manual skills of the watchmaking trade, exclusively integrating today’s specialised, modern working tools in order to support our watchmakers in their quest for highest precision.

To ensure the quality and accuracy of our timepieces only high quality movements of the Swiss manufacturers ETA, Ronda and Sellita are used.

 

Quality Inspection

An inspection of quality accompanies each working step. All COVER watches are subject to a thorough check of functioning and waterproofness, as well as an intensive visual check.

By working in this manner, we guarantee the «Swiss Made» quality of all our timepieces, which accurately comply with the official regulations set by the Swiss Federal Council. 

Mission Statement

COVER SWISS MADE
All COVER watches bear the label "Swiss Made"

COVER PRODUCT DESIGN
COVER is the symbol for innovative, up-to-date watch design

COVER QUALITY COMMITMENT
COVER stands for quality and is therefore committed to uphold a worthy Swiss tradition

COVER CORPORATE IDENTITY
COVER is an efficient, independent Swiss company

Excellence trough tradition

When our father, Theo Ingold, founded Chrono AG in 1982, he did so with the aim to create Swiss Made watches that would be much more to its wearers than simple chronometers of time. Today, as we run the business in the second generation, our family-owned company proudly looks back onto 35 years of successful «Swiss Made» watch manufacturing. Throughout the world, our COVER watch creations are known for their quality and design.

At the heart of our independent family-business is the love for creating watches - a passion for a product that, like no other, is known to be an ambassador for the «Swiss Made» label in the whole world.

 

Markus & Stephan Ingold